TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
AU  - Tarrant, John J.
TI  - Global Marketing imperative: Positioning your company for the new word of business
SN  - 0844235504
U1  - 658.848, 
PY  - 1995///
CY  - Lincolnwood
PB  - NTC Business Books
ER  -