Czinkota, Michael R. <br/><br/>
Global Marketing imperative: Positioning your company for the new word of business 

 - Lincolnwood  NTC Business Books  1995 
 - viii,308p.  24 cm. 
<br/><br/><label>ISBN: </label>0844235504 
<br/><br/><label>Dewey Class. No.: </label>658.848,  / D, Czi