00346nam a2200121 a 450000500170000008200150001710000210003210000170005324500500007026000440012030000220016463000380018620251202164245.0  a659.1bCHU  aChunawalla, S.A.  aSethia, K.C.  aFoundation of advertising theory and practice  aBombaybHimalaya Publishing Housec1985  a297p.c23 cm.bpB  aAdvertising, techniques,practices