TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Weinberg, Charles B
TI  - Marketing challenges:Cases and exercises
T2  - McGraw-Hill series in Mangement
SN  - 007Y665044
U1  - 658 
PY  - 1985///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
ER  -