Lovelock, Christopher H. Weinberg, Charles B <br/><br/>
Marketing challenges:Cases and exercises 

 - New York  McGraw-Hill  1985 
 - xix,665p.  22 cm.  22 cm. 
 - McGraw-Hill series in Mangement .
<br/><br/><label>ISBN: </label>007Y665044 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658  / .8 LOV