TY  - BOOK
AU  - Buell, Victor P.
TI  - Marketing management: a strategic planning approach
T2  - McGraw-Hill series in Marketing
SN  - 007Y66207X
U1  - 658.8 
PY  - 1984///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing Management
ER  -