Buell, Victor P. <br/><br/>
Marketing management  a strategic planning approach 

 - New York  McGraw-Hill  1984 
 - xxi,682p.  24 cm.  PB 
 - McGraw-Hill series in Marketing .
<br/><br/><label>ISBN: </label>007Y66207X 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUE