TY  - BOOK
AU  - Guiltinan, Joseph P.
AU  - Paul, Gordon W.
TI  - Marketing Management: Strategies and programs
T2  - McGraw-Hill series in Marketing
SN  - 007Y663408
U1  - 658.8 
PY  - 1985///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing Management
ER  -