Guiltinan, Joseph P. Paul, Gordon W. <br/><br/>
Marketing Management  Strategies and programs 

 - 2nd ed. 
 - New York  McGraw-Hill  1985 
 - xvi,444 p.  23 cm.  PB 
 - McGraw-Hill series in Marketing .
<br/><br/><label>ISBN: </label>007Y663408 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUI