TY  - BOOK
AU  - Forman, Andrew M.
AU  - Cravens, David W.
AU  - Woodruff, Robert B
TI  - Marketing in action: Readings and cases
SN  - 0201108445
U1  - 658 
PY  - 1986///
CY  - Massachusetts
PB  - Addison-Wesley
KW  - Marketing
ER  -