Forman, Andrew M. Cravens, David W. Woodruff, Robert B <br/><br/>
Marketing in action: Readings and cases 

 - Massachusetts  Addison-Wesley  1986 
 - ix,319 p .  25 cm.  PB 
<br/><br/><label>ISBN: </label>0201108445 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658  / FOR