Fletcher, Alan D <br/><br/>
Fundamentals of advertising research 

 - 3rd ed. 
 - Belmont  Wadsworth  1987 
 - xiv, 322p, 23cm 
<br/><br/><label>ISBN: </label>0534084540 
<br/><br/><label>Dewey Class. No.: </label>659.1072,  / D, fle