TY  - BOOK
AU  - Russell, J. Thomas
AU  - Lane, Ronald W
TI  - Kleppner's advertising procedure
T2  - Prentice Hall series in marketing
SN  - 0135163374
U1  - 659.1, 
PY  - 1989///
CY  - Englewood Cliffs
PB  - Prentice-Hall
ER  -