Russell, J. Thomas <br/><br/>
Kleppner's advertising procedure 

 - 11th ed. 
 - Englewood Cliffs  Prentice-Hall  1989 
 - xviii, 718p, 26cm 
 - Prentice Hall series in marketing .
<br/><br/><label>ISBN: </label>0135163374 
<br/><br/><label>Dewey Class. No.: </label>659.1,  / D, rus