Aaker, David A <br/><br/>
Advertising management 

 - 4th ed. 
 - Delhi  Prentice-Hall of India  1992 
 - xiv, 594p, 24cm 
<br/><br/><label>ISBN: </label>0876927908 
<br/><br/><label>Dewey Class. No.: </label>659.1,  / D, aak