TY  - BOOK
AU  - Loudon, David L
AU  - Della Bitta, Albert J
TI  - Consumer behavior: Concepts and applications
SN  - 0071005625
U1  - 658.8342 
PY  - 1988///
CY  - New York
PB  - McGraw-Hill
KW  - Consumers
KW  - Case studies
ER  -