00400nam a2200157 a 450000500170000002000150001708200180003210000200005024500490007025000120011926000320013130000220016363000140018563000170019970000260021620251203091736.0  a0071005625  a658.8342bLOU  aLoudon, David L  aConsumer behaviorbConcepts and applications  a3rd ed.  aNew YorkbMcGraw-Hillc1988  axxiii, 726p, 23cm  aConsumers  aCase studies  aDella Bitta, Albert J