Loudon, David L <br/><br/>
Consumer behavior  Concepts and applications 

 - 3rd ed. 
 - New York  McGraw-Hill  1988 
 - xxiii, 726p, 23cm 
<br/><br/><label>ISBN: </label>0071005625 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Consumers<br/>Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU