00271nam a2200109 a 450000500170000002000150001708200210003210000180005324500330007126000420010430000150014620251203091736.0  a0091749239  a658.827,bD, arn  aArnold, David  aHandbook of brand management  aLoNew DelhionbCentury Businessc1992  a254p, 22cm