00297nam a2200109 a 450000500170000002000150001708200210003210000200005324500710007326000280014430000150017220251203091735.0  a818561718X  a658.409,bD, pil  aPilditch, James  aWinning ways: how companies create the products we all want to buy  aDelhibViva Booksc1992  a302p, 22cm