00286nam a2200109 a 450000500170000002000150001708200190003210000170005124500610006826000280012930000190015720251203091654.0  a8170440300  a659.1,bD, nav  aNavin Mathur  aAdvertising and consumer reaction in India: a case study  aJaipurbPrintwellc1986  axiv,114p, 22cm