TY  - BOOK
AU  - Cravens, David W.
AU  - Hills, Gerald E.
AU  - Woodruff, Robert B.
TI  - Marketing management
T2  - Irwin series in marketing
U1  - 658.8 
PY  - 1988///
CY  - Homewood
PB  - Richard D. Irwin
KW  - Management
KW  - Marketing management
ER  -