Cravens, David W. Hills, Gerald E. Woodruff, Robert B. <br/><br/>
Marketing management 

 - Homewood  Richard D. Irwin  1988 
 - xxii, 714 p,  24cm.  PB 
 - Irwin series in marketing .
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA