00293nam a2200109 a 450000500170000002000150001708200220003210000200005424500440007426000450011830000200016320251203091649.0  a0131696408  a658.8342,bD, how  aHoward, John A.  aConsumer behavior in marketing strategy  aDelhibPrentice-Hall Internationalc1989  axxii,376p, 24cm