Loudon, David L  _ Bitta, Albert J. Della  _ <br/><br/>
Consumer behaviour  concepts and applications 

 - 2nd ed. 
 - New York  McGraw-Hill  1988 
 - 716 p.  PB  22 cm. 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU