00262nam a2200109 a 450000500170000008200150001710000190003224500340005126000290008530000230011463000150013720251202164227.0  a658.8bBAI  aBaier , Martin  aElements of direct marketiong  aNew yorkbMcGraw Hillc0  a389 p.c24 cm.bHB  aManagement