Kotler, Philip <br/><br/>
Marketing management : analysis, planning, implementation, and control 

 - 6th ed. 
 - Delhi  Prentice-Hall of India  1988 
 - xxi, 777p, 22cm 
 - Prentice-Hall series in Marketing .
<br/><br/><label>ISBN: </label>0876925131 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT