Stanton, William J Etzel, Michael J Walker, Bruce J <br/><br/>
Fundamentals of marketing 

 - 10th 
 - New York  McGraw-Hill  1994 
 - xxviii,697p.  25 cm.  PB 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA