00000nam a2200000 a 4500 20251222125941.0 9781848729469 658.8342 GEN Cele Otnes Eds. Linda Tuncay-Zayer Gender, culture, and consumer behavior New York Routledge �2012 450 p. 24 cm. HB Includes index _ Consumer behavior. _ _ _ When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher. 223944 328868 328868 0 0 0 0 PU PU 2020-12-07 9484.80 0 658.8342 GEN 223944 BK