TY  - BOOK
AU  - Nair, Suja R.
TI  - Consumer behaviour and marketing research: text with cases
SN  - 9789352025022
U1  - 658.8642 
PY  - 2015///-R2024
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - 
KW  - Consumer behaviour
KW  - Rural marketing
ER  -