TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
TI  - Marketing research: measurement and method
SN  - 8120309618
U1  - 658.83 
PY  - 1996///
CY  - Delhi
PB  - Prentice-Hall
KW  - Management
KW  - Marketing research
ER  -