Tull, Donald S. Hawkins, Del I. <br/><br/>
Marketing research  measurement and method 

 - 4th ed. 
 - Delhi  Prentice-Hall  1996 
 - xviii, 863 p.  22 cm.  PB. 
<br/><br/><label>ISBN: </label>8120309618 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL