TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan
TI  - Global marketing management: _
SN  - 9788126534128
U1  - 658.848 
PY  - 2012///
CY  - New Delhi
PB  - Wiley India
KW  - 
KW  - Global marketing management
N1  - Includes Index
ER  -