Kotabe, Masaaki  _ Helsen, Kristiaan <br/><br/>
Global marketing management  _ 

 - 5th ed. 
 - New Delhi  Wiley India  2012 
 - xxiii, 717p.  PB  26cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788126534128 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Global marketing management
<br/><br/><label>Dewey Class. No.: </label>658.848  / KOT