TY  - BOOK
AU  - Fahy, John
AU  - Jobber, David
TI  - Foundations of marketing: _
SN  - 9781259027611
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - 
KW  - Management
KW  - Marketing management
N1  - Includes index
ER  -