TY  - BOOK
AU  - McDaniel, Carl
AU  - Gates, Roger
TI  - Marketing research: _
SN  - 9788126529353
U1  - 658.83 
PY  - 2011///
CY  - New Delhi
PB  - Wiley India
KW  - 
KW  - Marketing Research
N1  - Includes index
ER  -