TY  - BOOK
AU  - Putler, Daniel S
TI  - Customer and business analytics: applied data mining for business decision making using R
T2  - The R series
SN  - 9780367424022
U1  - 658.40302855133 
PY  - 0000///_
CY  - New York
PB  - CRC
KW  - 
KW  - Database marketing
KW  - Data mining
KW  - R (Computer program language)
N1  - Includes index
ER  -