Kotler, Philip  _ Keller, Kevin Lane <br/><br/>
Marketing management 

 - 15 th ed. 
 - Chennai  Pearson  2022 
 - 756 p.  PB  24 cm. 
<br/><br/> 6th Impression 2022 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT