00363nam a2200145 a 450000500170000002000150001708200150003210000190004710000180006624500270008425000120011126000400012330000270016363000270019020251202164208.0  a0876922361  a659.1bAAK  aAaker, David A  aMyers, John G  aAdvertising management  a2nd ed.  aDelhibPrentice Hall of Indiac1986  axiii, 560p.b22cm.cPB  aAdvertising management