Aaker, David A Myers, John G <br/><br/>
Advertising management 

 - 2nd ed. 
 - Delhi  Prentice Hall of India  1986 
 - xiii, 560p.  22cm.  PB 
<br/><br/><label>ISBN: </label>0876922361 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  / AAK