Loudon, David  L. Della, Bitta  A.J. <br/><br/>
Consumer behaviour  concept and applications 

 - 2nd ed. 
 - New York  McGraw Hill  1984 
 - xix, 727 p.  22 cm.  PB 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Consumers<br/>Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU