Lovelock, Christopher H <br/><br/>
Marketing challenges  Cases and exercises 

 - 2nd ed. 
 - New York  McGraw-Hall  1989 
 - xl,671p.  HB  24cm. 
<br/><br/><label>ISBN: </label>0071005218 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing<br/>Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV