TY  - BOOK
AU  - Elangovan A
ED  - Murugesan B
TI  - Environmental marketing: ecologically concerned consumers and their consumerist behaviour of environmentally friendly packaging - a study with reference to Pondicherry
U1  - 380 
PY  - 2006///
CY  - Pondicherry
PB  - Department of Commerce, Pondicherry University
KW  - Commerce
KW  - Environmental marketing
KW  - Ecology
KW  - Marketing
KW  - M.Phil
ER  -