TY  - BOOK
AU  - Jansi Rani K
ED  - Murugesan B
TI  - Marketing effectiveness and business performance in the financial services industry ; study with reference to housing finance in Pondicherry
U1  - 380 
PY  - 2004///
CY  - Pondicherry
PB  - Department of Commerce, Pondicherry University
KW  - Commerce
KW  - Financial services
KW  - Ph.D
ER  -