00485nam a2200145 a 450000500170000008200130001710000170003011000160004724501450006326000700020830000160027863000130029463000230030763000090033020251203115512.0  a380bJAN  aJansi Rani K  aMurugesan B  aMarketing effectiveness and business performance in the financial services industry ; study with reference to housing finance in Pondicherry  aPondicherrybDepartment of Commerce, Pondicherry Universityc2004  a190p.b32cm  aCommerce  aFinancial services  aPh.D