Jansi Rani K <br/><br/>
Marketing effectiveness and business performance in the financial services industry ; study with reference to housing finance in Pondicherry 

 - Pondicherry  Department of Commerce, Pondicherry University  2004 
 - 190p.  32cm 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Commerce<br/>Financial services<br/>Ph.D
<br/><br/><label>Dewey Class. No.: </label>380  / JAN