TY  - BOOK
AU  - Kishore K
ED  - Murugesan B
TI  - Advertising Strategy of Local cable TVs: A Study woth refrence to Pondicherry Town
U1  - 380 
CY  - Pondicherry
PB  - Dept. of Commerce,Pondicherry University
KW  - Commerce
KW  - Advertising
KW  - Cable TV
KW  - Pndicherry
KW  - M.Phil
ER  -