00434nam a2200157 a 450000500170000008200130001710000140003011000160004424500900006026000580015065300130020865300160022165300130023765300150025065300110026520251203115456.0  a380bKIS  aKishore K  aMurugesan B  aAdvertising Strategy of Local cable TVsbA Study woth refrence to Pondicherry Townc_  aPondicherrybDept. of Commerce,Pondicherry University  aCommerce  aAdvertising  aCable TV  aPndicherry  aM.Phil