00499nam a2200181 a 450000500170000008200130001710000180003011000160004824500470006426000570011165300130016865300210018165300110020296400160021399700120022999900190024195200570026020251203115455.0  a380bARU  aArulmurugan V  aMurugesan B  aDirect Marketing of Durable Consumer Goods  aPondicherrybDept of Commerce,Pondicherry University  aCommerce  aDirect Marketing  aM.Phil  bcdefg_  aT2162 R  c212827d212827  00104071aPUbPUd2002-06-07l0o380 ARUpT2162yR