TY  - BOOK
AU  - Arulmurugan V
ED  - Murugesan B
TI  - Direct Marketing of Durable Consumer Goods
U1  - 380 
CY  - Pondicherry
PB  - Dept of Commerce,Pondicherry University
KW  - Commerce
KW  - Direct Marketing
KW  - M.Phil
ER  -